India: Zee Entertainment Taps Blockchain for Ad Tracking 

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Zee Entertainment using DLT for real time ad tracking 350x209 1

Zee Entertainment, a leader in the Indian television entertainment industry, has joined forces with AdsDax, a distributed ledger technology ( DLT) powered platform that aims to reinvent the advertising ecosystem with blockchain technology, to track ads in real-time with DLT and possibly reward ads, viewers, with cryptocurrency, reports Ledger Insights on June 10, 2020. Ads on

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Source: India: Zee Entertainment Taps Blockchain for Ad Tracking 

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