American wrestling entertainment firm WWE will launch a line-up of non-fungible tokens (NFTs) featuring ‘The Undertaker,’ it said in an announcement today. The move marks the company’s first-ever foray into the crypto art and digital collectible space.
‘The Undertaker’ is the popular wrestling persona of Mark Calaway, an American retired professional. The gimmick is one of the most iconic, popular, and recognizable figures worldwide, revolving around a “dead man” who embraces the darkness and fights his way to the WWE championship.
“WWE’s first-ever NFT collection presents an opportunity to own a digital piece of history featuring The Undertaker, one of the most iconic Superstars in sports entertainment,” said Nick Khan, WWE President & Chief Revenue Officer.
The NFTs will contain moments from The Undertaker’s 30-year WWE career, along with never-before-sold memorabilia. They shall be released just before Wrestlemania, a widely popular annual wrestling event.
NFTs are blockchain-based representations of tangible or non-tangible assets that prove their holder is the true owner of whichever asset they represent. The latter can include digital art, crypto-collectibles, and other items popular in crypto culture, but can be used for real estate or just about anything else.
And now, the WWE wants a piece of that pie. “The four-tier drop will take place on WWE.com/NFT beginning this Saturday, April 10 at 10:30 a.m. through Sunday, April 11 at 11:30 p.m.,” the company said.
4 NFTs drops in all
The four NFTs shall see a tiered-based ‘drop.’ The most expensive will be a ‘Platinum’ drop whose bidding begins at $10,000.
The winning big would win a “one-of-a-kind” NFT featuring The Undertaker, VIP tickets and hotel accommodation for two at WrestleMania 38, a personalized video message, an original Paul Bearer urn out of the WWE Vault, used by Paul Bearer and The Undertaker, and a personalized WWE Championship Title Belt with the winner’s name engraved on the side plates.
The ‘Gold’ tier sees bidding start at $5,000 and will feature an Undertaker NFT, a signed championship belt, a video message from the deadman, and two tickets to a WWE event.
The remaining tiers — Silver and Bronze — would see the winners receiving Undertaker-branded NFTs, portions of a replica championship belt, among other goodies.
WWE NFTs are presented in conjunction with Bitski and will be available for purchase beginning this Sunday. Who wants to catch them all?
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