The Tezos Foundation chose Brooklyn-based global experience agency HUGE to develop and execute promotional initiatives through marketing programs. This is a new way of parthering up in the crypto world, and it is likely to drive more use of the platform.
Tezos made the decision based on Huge’s award-winning reputation worldwide. For example in March 2021 Huge Inc. was acknowledged as Leader by Gartner Research & Advisory in its 2021 Magic Quadrant for Global Marketing Agencies report.
“Make Something You Love,” says Huge COO/CFO and Acting CEO Raj Singhal as a reminder of Huge’s north star. Huge is widely known for its commitment to diversity, equity, and inclusion granting equal opportunities for people of all backgrounds and perspectives to create, build and grow.
Tezos and Huge are a Great Team
This new appointment between Huge and Tezos is first-of-its-kind. Huge will collaborate with the Tezos ecosystem to produce go-to-market strategies, brand expressions, developer involvement, and engaging experiences for community members, developers, builders, and the media.
Huge will enhance Tezos’ marketing efforts, including brand identity, integrated marketing, creative, event activation, collaborations, marketing innovation, and public relations, in its new role as AOR.
This is Tezos’ first experience with an AOR agency collaboration, and it comes on the heels of Mark Soares’ recent appointment as CMO and Founder of Blokhaus within the Tezos Foundation.
Huge Brooklyn President Matt Weiss remarked, “Huge has a long history of helping new economy brands enter the market, helping people connect in new and exciting ways.”
Matt Weiss recognizes Tezos at the vanguard of blockchain innovation, and also believes the blockchain industry is a fascinating and altogether new area.
Huge came in the field to increase Tezos’ brand awareness, an opportunity Huge is looking for to build memorable experiences for people now and in the future
A Platform that is Primed to Grow
Tezos is the renowned open-source blockchain platform to be one of the first to use the more energy-efficient Proof of Stake convention protocol for mining.
A global community of validators, researchers, and developers support Tezos, basically an open-source blockchain platform that can evolve by upgrading itself.
Stakeholders not only govern the need of upgrades to the core protocol, but also decide over the upgrades to the amendment process itself.
In a nutshell, Tezos addresses the following fundamental issues that have restrained blockchain and smart contracts adoption thus far: Safety, long-term upgradability, and open participation.
By adopting Proof of Stake (PoS), Tezos uses almost two million times less energy than Proof of Work (PoW) networks like Bitcoin and Ethereum, freeing developers and businesses from sacrificing sustainability and allowing them to focus on innovation instead.
The Tezos network has proven to be secure and resilient. Over 1.2 million contract calls within April and May 2021 indicate an increasing adoption of the open-source software, powering the global suite of NFT marketplaces and DeFi applications.
Worldwide companies and global brands such as Formula One team Red Bull Racing Honda, the legendary game publisher Ubisoft, the financial services giant Societe Generale among others, are currently adopting Tezos as their blockchain of choice.
Mark Soares, the CMO and Founder of Blokhaus – a marketing & communications organization spinoff of TQ Tezos – sees no competition in the market, Huge is really the only choice to make.
Soares sees the Huge team as having the exact blend of competencies needed to truly expand Tezos awareness inside this fast-moving space.
At a rapid rate, the Tezos ecosystem is spearheading the Clean NFT movement and attracting worldwide companies. Soares and the Tezos developers are delighted to have the Huge team on board to help boost Tezos efforts and awareness as crypto becomes more mainstream.
The recent agreement between Tezos Foundation and Huge Global comes after Huge announcement of client-partnerships with SubZero, Nikko AM, Wakefern, and Coppertone for the first and second quarters of 2021.
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Source: Huge Global Appointed Agency of Record for Tezos Foundation