The Playboy business owner has recently joined forces with the software application developer and the proprietor of online-based casino and gaming brand Vale, originally from Mexico, to make the latest Playboy branded that uses real money Rummy versatile amusement be released in the following months this year.
The Playboy company has been aiming at the Asian market for online gaming for the last few years. After the extensive market study, it is found that the online gaming industry in India will be reaching the heights of annual growth of 40% to $2.8 billion by 2022, which has increased from $1.1 billion in 2019.
As per the statement stated by the international president of Playboy, for the growth of Playboy in the Asian countries, India is a significant market. And also, the association with Gametech will be helpful to satisfy the consumer’s desire and crave for the company’s brand in India and other sectors such as retail, settings, excellence, and hospitality.
At the beginning of this year, Playboy announced the association with Jay Jay Iconic Brands, one of India’s famous clothing brands, to expand the global market of Playboy. Jason Drummond, Founder & CEO of Gametech, mentioned that they are very excited to associate with Playboy and launch virtual real-money-based Rummy in India.
He also mentioned that the market for virtual gaming using real money in India is still developing and growing. It will be a great success as two leading companies Gametech and Playboy, associate together to create something new that makes them happy and play unique games in India.
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Source: Playboy Is Launching a New Mobile Casino Game to Expand Its Market in India