Nissan and Toyota Compete in the Metaverse

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Nissan and Toyota, two of Japan’s largest automakers, are the latest to join the Metaverse race amid rising industry excitement.

Nissan and Toyota, two of Japan’s largest automakers, are the latest to join the Metaverse race amid rising industry excitement.

Consider attending a car show in Tokyo or participating in a virtual meeting from anywhere in the world. These extraordinary experiences will become a reality in the near future, as Nissan and Toyota aim to provide customers with virtual adventures.

Nissan and Toyota See the Metaverse’s Potential

However, the two behemoths use technology in different ways. Nissan is focusing on a virtual reality version of the Nissan showroom, which is set to open in Ginza, Tokyo. Nissan and the American platform VRChat have also worked together to establish the platform.

In the VR space, there will be several virtual showrooms, automobile releases, and other activities. Ariya, a new SUV-like electric vehicle, will also be available in this VR area.

On its official website, Nissan announced the integration of Invisible-to-Visible, an augmented reality interface that connects to the Metaverse.

Technology advancement has created an infinite number of opportunities for services and communications that will make driving more convenient, pleasant, and enjoyable.

Remote Toyota

Toyota’s Metaverse presence, in terms of its vision, is primarily focused on developing a remote working environment for several of its divisions and subsidiaries via virtual workplace.

As a result, employees can use avatars to participate in corporate meetings, roam around the office, and converse with one another. This new Toyota workspace was implemented due to the restrictions imposed by the Covid-19 pandemic.

The team, however, intends to broaden its scope.

As more people are working from home because of the coronavirus, we are offering young employees and others communication options within the company.

company representative

Unlike Hyundai, which previously announced a partnership with Meta Kongz to develop a community-based NFT market and issue a variety of NFT items.

Japan adores the metaverse

The Japanese big players are aiming for virtual reality and virtual space.

This is not to say that brands are uninterested in NFT. In October 2021, Nissan Canada held an auction of NFT digital art inspired by the 2021 GT-R NISMO, which included keys to a brand new vehicle.

The auction’s purpose was most likely donation, as Nissan Canada donated all proceeds above the reserve of $280,000 to charity.

The auction was the brand’s first attempt to do something out of the box, something reflective of Nissan’s innovative spirit.

Ken Hearn, Nissan Canada’s Director of Marketing

While there has been no further progress in the NFT race, Nissan is very interested in virtual reality.

Nissan launched the first virtual feature on the official Nissan Philippines website in April 2020, allowing customers to interact with their favorite models as if they were in a dealership without visiting a physical showroom.

With a single click, customers will be able to see the main components of the vehicle they are interested in.

Toyota Philippines, coincidentally, unveiled a new marketing strategy with content in the same year that the company claimed was bringing Toyota dealers to customers’ homes.

Customers can choose the type of car they want to drive. Toyota also developed a technology that provides 360-degree images of both the interior and exterior of the vehicle, resulting in a more realistic experience.

Car Manufacturers Are Turning to Metaverse Racers

Nissan and Toyota were not the first car manufacturers to enter the Metaverse race. Ferrari, an Italian luxury sports car manufacturer, has collaborated with blockchain startup Velas Network to develop NFT for Ferrari enthusiasts.

Volkswagen and Mercedes-Benz launched campaigns earlier this month to promote their Metaverse divisions, awarding prizes such as the latest PS5 and advanced driving lessons at one of Volkswagen’s academies.

Hyundai is also planning to enter the virtual space.

The automotive industry’s big players are riding the wave, and it appears that they are playing the game with different strategies. They’re making big bets on the underlying technologies, but will they all come out on top?

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